AIMAC 2015


June 26th > July 1st

registration aimac
registration aimac

© Copyright photographies : Didier Doustin
Conception, design :
Développement :



Transfer from Aix-en-Provence to Marseille

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Participants must make sure to be on time of departure - coaches cannot wait around

 9:30 - 10:30

Visiting artists' studios of la Friche de la Belle de Mai in small groups.

 10h30 - 11:00


 11:00 - 12:30

Arts Funding in France: a new Deal

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Keynote speakers:
Zannie Voss, Southern Methodist University, Dallas, USA
Yu Ding, Central Academy of Fine Arts, Beijing, China

Anne Gombault, KEDGE Business School, France

Guest Speakers :
Christophe Monin, Director of Sponsorship & Development, Cité de la Musique, Philharmonie de Paris
Hugues de Cibon, Marketing & Sponsorship Director of Marseille 2013
Caroline Derot, Fonds Maranatha Partage, Agence des 3 Mondes.

From the historical situation of United States to the contemporary issue of China, private arts & culture funding is a classical issue on the global stage.
In a context of public funding crisis in Europe, the French turning point of the Aillagon law of 2003 led by the cultural sector created very favourable tax conditions to encourage fundraising which became an emerging phenomenon. The various dimensions of this phenomenon will be explored: the key role of the cultural sector itself in this new deal, the slow organizational learning of companies, the key role of public and non-for-profit intermediaries, etc. The extraordinary acceleration in professionalization and the results from fundraising in the largest institutions – Louvre Museum, Château of Versailles, etc. - constitute one of the markers of this new pragmatism in the cultural sector that touches the majority of regional cultural organisations, although still with fairly modest results.
Discussion between the speakers aims to raise glocal perspectives on the topic.

 12:30 - 14:45

Mediterranean Lunch at restaurant les Grandes Tables
Urban art performance (skateboard, street art, slam…)

 15:00 - 16:30

Parallel session 6

Track 1 – Consumer Behavior

Track 2 – Strategic marketing

Track 3 – Strategic Management

Track 4 – Organizational Behavior and Human Resource

Track 5 – Cultural Policies

Track 6 – Creative Industries

 16:30 - 16:45


 16:45 - 17:45

Closing Ceremony - Best Paper Awards

 18:00 - 18:30

Transfer from la Friche Belle de Mai to MUCEM

 18:30 - 19:30

Architectural guided tours of the cultural district of Museum of Civilization in Europe.


Transfer to Palais du Pharo


Gala Dinner at Palais du Pharo in Salon Eugénie

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Performance of gipsy jazz



Return to Aix-en-Provence