AIMAC 2015

Aix-en-Provence
Marseille

June 26th > July 1st

registration aimac
registration aimac

© Copyright photographies : Didier Doustin
Conception, design : piquetdesign.com
Développement : win-win.com

Program

Venue : Boyer de Fonscolombe
Mansion, 21 rue Gaston de Saporta
IMPGT, Aix-en-Provence

 08:30

Registration

 09:00

Welcoming speech | Amphi Zyromski

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Ruth Rentschler, Deakin University, Australia

Nicolas Aubert, IMPGT – AMU, France

Anne Gombault, KEDGE Business School, France

 09:15

Plenary Session 1 DS | Amphi Zyromski
Key note opening

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Roger Bennett, London Metropolitan University, UK

 10.45

Break

 11:00

Plenary Session 2 DS | Amphi Zyromski
Key note speech : Arts and Cultural Management Research in Europe: current trends and practices

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Anne Gombault, KEDGE Business School, France

 12:45

Lunch with "Provençal" taste and surprise ...

 14:00

Parallel Session 1 DS : paper presentations, discussion and feedback

TRACK 1 - CREATIVE INDUSTRIES

14.00-16.00 | Room Platon
Co-chairs : Pierre-Jean Benghozi & Joyce Liddle

 

Measuring the Performance of Public Art Museums

Marek Prokupek

 

A multi-case comparative study approach: Saint-Emilion, Chianti, Côtes de Provence

Pasquale Sasso

 

Public banking for the cultural sector: new financial instruments and the emergence of the financial intermediaries.

Rosa Perez Monclus

 

Impacts of cultural experience into customers repurchase intention in performing arts service markets

Seonjeong Ryu

TRACK 2 – MARKETING

14.00-16.20 | Room Cervantès
Co-chairs : Ruth Rentschler & Severino Salvemini

 

Customer satisfaction in performing arts: A conceptual model for research

Claudia Maria Cacovean

 

The implication of audience motivation research for Chinese theatre in the West

Fan Wu

 

Expériences, expositions et publics exceptionnels: Quel est l'apport du marketing?

Lianne Pelletier

TRACK 3 – MARKETING & ENTREPRENEURSHIP

14.00-16.20 | Room Maïmonide
Co-chairs : Gretchen Larsen & Abraham Ravid

 

A critical auto|ethnographic study of socio-cultural influences on preservation education of world heritage sites in Brazil

Karla Penna

 

Networks in festival production – structures, interests and management

Mervi Luonila

 

Identities and meaning in the profession of cultural management. A study case in the National Autonomous University of México

Gabriela Priscila Zermeño Barron

 

Ecosystème entrepreneurial dans le domaine des arts et de la culture Quelles approches pour stimuler l'entrepreneuriat culturel

Géraldine Dallaire

 16.00

Break

 16:30

Plenary Session 3 DS : Meet the Editors

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Roger Bennett, London Metropolitan University, U.K.

François Colbert, HEC Montréal, Canada

Gretchen Larsen, Durham University, UK

 17:30

Plenary Session 4 DS : Navigating the stresses

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Ruth Rentschler, Deakin University, Australia

Joyce Liddle, IMGT - AMU, France

 20:30

Cultural Event in Aix-en-Provence with Music & Multimedia Art, Second Nature Association